When someone discovers your business online, they don’t just visit one platform. They might land on your website, then check out your Instagram feed, or scroll through your Facebook page before making a decision.

Here’s the catch: if your website feels sleek and professional but your social media looks outdated or off-brand, it can create doubt. On the other hand, consistent branding across your website and social media tells your audience one powerful thing: you’re trustworthy.

In this post, we’ll look at why brand consistency matters and how you can achieve it through strong Squarespace website branding and cohesive social media design.